Converting accounts to paperless billing is one of the easiest ways your company can reduce costs through less postage expense and boost its overall efficiency. We have created a variety of insert, billing envelope, and on-bill ad designs to help your company promote paperless billing. Click on the buttons below to see and request the available artwork.
Here are four ideas to get your paperless push off to a great start!
Consistently advertise paperless billing with statement-based advertising
People are busy so it’s easy for them to miss the first, second, third, fourth, etc. message about paperless billing. For this reason, it’s important to consistently advertise paperless billing once you start to push its adoption as it can takes months before significant results appear.
Offer targeted incentives
Get your website in on the action
Paperless billing and your website go hand in hand. If your website has a form for new customers to request services, give them the opportunity to choose to receive their bills via e-mail. Based on real world results, we’ve found an average of 60 percent of new customers will go for the paperless option. Imagine the cost savings if you could reduce your postage expense by 60%! You can also create a separate page to encourage paperless billing adoption. If your company uses our Web Self-Care service, you can add an advertising slide with a direct link to a paperless billing sign-up page.
Just ask…with help from Suggestive Marketing
It sounds simple, but making sure to ask about paperless billing during customer interactions is an easy way to boost your adoption rate. It’s especially important when you’re bringing new customers onboard. Using our Suggestive Marketing feature, Customer Master can remind you to ask about paperless billing. This tool provides on-screen prompts to use while visiting with customers. Suggestive Marketing is a standard part of Customer Master and your Software Support Representative can provide guidance on its use.